After testing the Dyson AM07 against four of the best tower fans on the market, we’re confident the Dyson is the best product on the market. However, we’re not confident it’s even close to worth the $400 price tag, as the $60 Seville Classics Slimline delivers comparable cooling power and overall performance, and is our recommendation for most.
The Dyson AM07 will blow you away — both literally and figuratively. Its innovative design, quiet noise levels, and powerful cooling power are quite impressive overall.
However, Dyson has made it clear that their luxury positioning is no joke, as the price of this model is so outside the value increase that it’s hard to recommend for anybody who doesn’t have a ton of disposable income or otherwise, fancies themselves a cooling connoisseur (those exist?).
How the Dyson AM07 compares
To determine the true cooling power of the five units, we used an anemometer to measure the wind speeds generated off each when sitting approximately two feet from the unit.
We did this because the units have varying opening sizes and true total distribution of air, which warranted looking at the total output. This way, we can measure if the fan is actually capable of cooling a room, not just you. The two feet height is about waist level, and four feet is chest/face level when sitting, depending on the person.
The Dyson AM07 performed near the top, generating excellent air flow in both areas. No unit, besides the Seville Classics, was capable of replicating that performance at both heights, showing that the Dyson is capable of excellent air distribution.
Next, we looked at noise level, measuring the decibel levels of each unit on the highest setting. If you’re considering using the fan as a bedside unit, this is an important attribute.
The Dyson AM07 really showed its engineering excellence in this area, capably generating high wind speeds without replicating the same noise levels. The distribution between it and the more powerful Seville is significant.
Seville Classics UltraSlimline
High power combined with affordability make the Seville a better pick.
However, on the grand scheme of things, the Seville isn’t really loud. It’s not going to remind you of a library, but it probably won’t bother you, either. Therefore, one of the attributes Dyson is trying to get you to pay $340 more for is the seven decibels of sound difference. Probably not worth it.
After noise levels, we tested the fans for degrees of oscillation. In addition to the total area the fan air covers, a fan’s ability to move also improves its performance in cooling multiple people — and a room overall.
The Dyson performed as you expect, at 90 degrees of oscillation. A few models, including our top pick, the Seville, performed slightly better, but not by any significant level.
Finally, we tested the Dyson’s energy usage against the field using a KillAWatt monitor. The Dyson, while not an energy hog by any means, didn’t perform any better than the field. For context, the difference in usage for the lower end models would at best result in a dollar or so savings per month if you are using the fans heavily.
Breaking down the Dyson AM07
In addition to its cooling power and rotation, there are other things about the Dyson that impress. The controller feels a lot like an Apple remote in terms of comfort, size and aesthetics, and is by far the best option amongst the finalists. On the negative side, that also means there’s a good chance it’ll end up in your couch cushions.
However, Dyson does have an impressive feature to counteract that — the unit is magnetic, and the remote sticks to it when you place it on the top of the fan.
The bottom of the unit also functions as the all-purpose control if you happen to not have the remote handy. You can cycle through all ten fan levels by holding the power button.
Dyson versus the field comparison chart
While the above attributes are the ones we consider the most important, by no means are the only ones. Compare other differentiating characteristics by viewing the below chart, which you can click and view at full size. We also recommend that you read our full review of the best tower fans.
Why you really pay $400 for a Dyson
The Dyson is an amazing fan, but for most, you don’t pay $400 for a Dyson AM07 because you really want the cooling power. You pay $400 for a Dyson because you’re a tech geek who loves amazing products, and absolutely must have the best possible product on the market.
Or maybe, you pay $400 because you want to impress. When you have house guests over, you want to start a conversation. Or to be cool (in multiple ways). The Dyson is capable of doing all of those things.
When you think about the Dyson as a standalone fan in a vacuum, it’s not worth anything close to its $400 price tag. But if you’re willing to think about the Dyson more about what it stands for, and what it says about you, you can start to see how some people are willing to chalk up the cash to pay for it.
The final word on the Dyson AM07
Overall, the Dyson AM07 is an incredible act of engineering. Most of us can’t begin to comprehend how the Dyson manages to generate the air flow it does.. and most of us never will. But it does. And it looks amazing. And it works.
But after all that, it’s still close to $400. And a comparable, amazing unit, the Seville Classics UltraSlimline, is $60. So if you’re thinking more with your rational mind instead of the wow-that’s-shiny mind, the Seville will be your pick. And if your wow-that’s-shiny mind comes first, there’s no fan shinier than the Dyson AM07.
Overpriced But Amazing: Dyson AM07
There's no doubt the Dyson AM07 is an amazing tower fan. If money is no object for you, by all means, indulge in the Dyson.